What is SEO? what are the duties of a SEO Agencies

F undamentally, SEO involves the strategic methods and techniques employed to improve a website's presence and prominence within search engine results pages, encompassing platforms such as Google, Bing, and Yahoo. It encompasses a myriad of strategies and techniques meticulously crafted to improve a website's organic (non-paid) traffic. From optimizing content and refining website structure to building high-quality backlinks, every facet of SEO aims at one common goal: to elevate a website's ranking on search engine results pages (SERPs). The Duties of SEO Agencies Keyword Research and Analysis The foundation of any successful SEO campaign rests upon thorough keyword research and analysis. SEO agencies embark on an exhaustive journey to identify the most relevant and lucrative keywords for their clients' businesses. By understanding the search intent behind each keyword, they pave the way for targeted optimization strategies. On-Page Optimization On-page optimization is...